96. Look at the graphic. Which category is the speaker concerned about?
(A) In-Store Display.
(B) Word of Mouth.
(C) TV Commercials.
(D) Social Media.

Questions 95 through 97 refer to the following excerpt from a meeting and chart.

Let's look at the customer feedback data we collected last quarter regarding our new vacuum cleaner. As you can see from the chart, the majority of customers, 40%, heard about us through social media ads. That's great. However, I'm concerned about the in-store display category. It represents the smallest portion of our lead generation at only 10%. We spent a lot of money designing those cardboard cutouts for retail stores. I think we need to redesign them to be more eye.Negotiate better placement within the shops.

第 95 至 97 題參考以下會議記錄和圖表。

讓我們來看看上個季度收集到的關於我們新吸塵器的客戶回饋數據。正如您在圖表中看到的，40% 的客戶是透過社群媒體廣告了解我們的。這很棒。但是，我擔心的是店內展示這個類別。它在我們潛在客戶開發中所佔的比例最小，只有 10%。我們花了很多錢設計零售店的紙板模型。我認為我們需要重新設計它們，讓它們更引人注目。此外，我們還需要協商在店內更好的擺放位置。