14. 貨幣中立性 (neutrality of money) 的主張為
(A) 貨幣需求的變動只會影響物價水準等名目變數，實質變數不受影響；
(B) 貨幣供給的變動只會影響物價水準等名目變數，實質變數不受影響；
(C) 貨幣供給的變動只會影響家庭的名目所得，實質所得不受影響；
(D) 貨幣需求的變動只會影響家庭的名目所得，實質所得不受影響。

15. 依據凱因斯總合供需模型，在景氣衰退時，若政府採取擴張性財政政策使總合需求增加， (A) 名目工資率會下降； (B) 名目工資率會上升； (C) 實質工資率會下降； (D) 實質工資率會上升。

1. Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and relationships through brand-building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?(A) full partnerships(B) basic relationships(C) joint ventures(D) strategic alliances(E) business partnering

2. For the past nine years, PepsiCo's Doritos brand has held a "Crash the Super Bowl" contest in which it invites 30-second ads from consumers and runs the best ones during the game. This is an example of _.(A) consumer-generated marketing(B) frequency marketing(C) customer-club marketing(D) sustainable marketing(E) multi-level marketing

3. _ is the total combined customer lifetime values of all the company's current and potential customers.(A) Share of customer(B) Value proposition(C) Customer equity(D) Market share(E) Customer-perceived value

4. A _ is purposeful, specifying what an organization wants to accomplish in the larger environment.(A) marketing strategy(B) marketing objective(C) strategic plan(D) mission statement(E) market portfolio

5. In the BCG growth-share matrix, question marks refer to products or businesses with a _.(A) low market share in a niche market(B) low market share in a market with high growth prospects(C) greater market share than all their competitors combined in a saturated market(D) high market share in a market with a high growth rate(E) low market share in a market that is set to shrink significantly

6. A __ is made up of a company, its suppliers, its distributors, and its customers who partner with each other to improve the performance of the entire system.(A) value chain(B) shareholder network(C) business portfolio(D) value delivery network(E) growth-share matrix

7. Which of the following is part of the microenvironment of a firm's marketing environment?(A) the political state of the country in which the firm exists(B) the cultural forces that exist in a society(C) the suppliers who work with the company(D) the technological resources available to the company(E) the different demographic trends in the market

8. American Honda purchases over $20 billion worth of auto parts and materials every year. __ are an important link in the company's success.(A) Wholesalers(B) Suppliers(C) Physical distribution firms(D) Media firms(E) Retailers

9. Which generational group is most comfortable using digital technologies?(A) Millennial(B) Zoomer(C) Generation X(D) Generation Z(E) Lost Generation

115年 - [無官方正解]115 國立臺北大學_日間學士班轉學生招生考試試題_會計學系日間學士班2、3年級：經濟學#147578

115年 - 115 國立臺北大學_碩士班一般入學考試試題_國際企業研究所：經濟學#147103

115年 - 115 國立臺北大學_碩士班一般入學考試試題_金融與合作經營學系：經濟學#146932

115年 - 115 國立臺北大學_碩士班一般入學考試試題_自然資源與環境管理研究所：經濟學#146790

115年 - 115 國立臺北大學_碩士班一般入學考試試題_財政學系：經濟學#146671

115年 - [無官方正解]115 國立嘉義大學_碩士班招生考試試題_財務金融學系：經濟學#143920

114年 - 114 國立臺北大學_碩士班一般入學考試試題_國際企業研究所：經濟學#147269

114年 - 114 國立臺北大學_碩士班一般入學考試試題_財政學系：經濟學#147055

114年 - 114 國立臺北大學_碩士班一般入學考試試題_金融與合作經營學系：經濟學#147049

114年 - 114 國立臺北大學_碩士班一般入學考試試題_自然資源與環境管理研究所：經濟學#146762