25. Which of the pricing strategies was applied when an eBay seller stated “a shipping fee of $9.99 will be charged for items delivered to the US 48 contiguous states”?
(A) FOBorigin pricing
(B) uniformdelivered pricing
(C) zone pricing
(D) basingpoint pricing
(E) freightabsorption pricing

26. Evian sets the price of mineral water at 80 NTD per bottle and Evian Brumisateur Mineral Water Spray moisturizer at 400 NTD per aerosol can. Which of the following pricing strategies can it be referred to? (A) productform pricing (B) customersegment pricing (C) location pricing (D) psychological pricing (E) reference pricing

27. When IKEA set out to design its products, it began with an ideal selling price based on customervalue considerations and then set the cost that ensured the price was met. What pricepositioning strategy does it refer to? (A) good value pricing (B) valueadded pricing (C) target costing (D) breakeven pricing (E) costplus pricing

28. Many theme parks set various prices for different groups including kids, adults and elderly people. This pricing strategy can be referred to _________. (A) reference pricing (B) psychological pricing (C) promotional pricing (D) customersegmented pricing (E) dynamic pricing

29. Dell computer mistakenly marked its computers at a much lower price twice (June & July) in 2009 which attracted lots of consumers to place orders; however, Dell only offered coupons as a compensation to the customers who placed orders but refused to sell the computer at the marked price. Dell computer may be accused for _______ in this whole event. (A) price discrimination (B) price fixing (C) deceptive pricing (D) predatory pricing (E) marketskimming pricing

30. If a company sells its products below costs with the intention of punishing its competitors or gaining higher longterm profits by putting competitors out of business, this company is involved in _______. (A) price discrimination (B) deceptive pricing (C) marketskimming pricing (D) marketpenetration pricing (E) predatory pricing

31. CPC Corporation, Taiwan (CPC) and Formosa Petrochemical Corporation (FPCC) have shared almost the entire petroleum market in Taiwan. It is an example of _______. (A) pure competition (B) monopolistic competition (C) pure monopoly (D) oligopolistic competition (E) none above

32. Costco operates in huge, drafty, warehouselike facilities and offer fewer products than regular superstores. What type of offprice retailers does Costco belong to? (A) independent offprice retailers (B) warehouse clubs (C) factory outlets (D) discount stores (E) superstores

33. _______ are superstores that are actually giant specialty stores (e.g., BestBuy and B & Q)? (A) Super markets (B) Discount stores (C) Specialty stores (D) Warehouse clubs (E) Category killers

34. Pepsi signed a contract with KFC and reached an agreement that KFC sells only Pepsi products at its venues. Which of the following can best describe the agreement between the two parties? (A) tying agreement (B) exclusive territorial agreement (C) exclusive distribution (D) fullline pricing (E) exclusive dealing

35. ______ occur when the company finds a small number of representative test cities, conducts a full marketing campaign in these cities, and uses store audits, consumer and distributor surveys, and other measures to gauge product performance. (A) Standardized test markets (B) Controlled test markets (C) Simulated test markets (D) Online test markets (E) None above

113年 - [無官方正解]113 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147571

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#137205

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#127144

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第11階-服務員-餐旅服務：行銷學概要大意#127143

113年 - 113 國營臺灣鐵路股份有限公司_從業人員甄試_第 11 階-服務員-餐旅服務：專業科目一、行銷學概要大意#118961

111年 - 111 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147552

109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

108年 - 108 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147554

108年 - 市場行銷策略規劃師-十、行銷研究與行銷資訊系統#82717

108年 - 市場行銷策略規劃師-十二、行銷趨勢議題#82716