36. __ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
(A) Shopper marketing
(B) Omni-channel marketing
(C) Test marketing
(D) Online marketing
(E) Consolidation marketing

37. Which type of retailer typically carries deep product assortments of narrow product lines?(A) self-service retailers(B) specialty stores(C) warehouse clubs(D) discount stores(E) factory outlets

38. __ includes all the activities involved in selling goods and services to those buying them for resale or business use.(A) Wholesaling(B) Sole sourcing(C) Franchising(D) Crowdsourcing(E) Showrooming

39. Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?(A) logistics information management(B) inventory control segmentation(C) niche market penetration(D) integrated marketing communications(E) global marketing management

40. Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt maker appliance market. Minute Yogurt differs from competitive offerings because it takes a minute to blend and a minute to clean. Which type of advertising would be best for promoting Minute Yogurt?(A) informative advertising(B) reminder advertising(C) classified advertising(D) comparative advertising(E) personalized advertising

41. Which of these is the fastest-growing forms of marketing?(A) digital(B) mail(C) television(D) radio(E) promotions

42. Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a __.(A) display advertisement(B) contextual advertising(C) digital catalog(D) community website(E) Web blog

43. Which of the following is true of viral marketing?(A) It is the digital version of word-of-mouth marketing.(B) It refers to online marketing problems caused by technical glitches.(C) It is another term for the unethical invasion of online privacy.(D) It is an automated system that manages digital sales and marketing functions.(E) It is a system that allows a supplier to access a customer's inventory levels online.

44. A country may place a limit on the volume of imported citrus fruit that is allowed. This is an example of a(n) __.(A) quota(B) tariff(C) customs duty(D) fine(E) excise duty

45. Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of __.(A) tariffs(B) excise duties(C) quotas(D) nontariff trade barriers(E) exchange controls

46. In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of _.(A) exporting(B) direct investment(C) licensing(D) indirect exporting(E) management contracting

113年 - [無官方正解]113 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147571

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#137205

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#127144

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第11階-服務員-餐旅服務：行銷學概要大意#127143

113年 - 113 國營臺灣鐵路股份有限公司_從業人員甄試_第 11 階-服務員-餐旅服務：專業科目一、行銷學概要大意#118961

112年 - [無官方正解]112 國立臺北大學_日間轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147623

111年 - 111 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147572

111年 - 111 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147552

109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

108年 - 108 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147554