19. With its free shipping and 365 days return policy, Zappos has become one of the fastest growing online shoes and clothing retailers in the world. Zappos differentiation is based on ______.
(A) product
(B) distribution
(C) service
(D) people
(E) image

20. ______ strategy was used when Harley Davidson introduced perfume and cologne to the market. (A) Market penetration (B) Market development (C) Product development (D) Unrelated diversification (E) Related diversification

21. Canon priced its printers at a relatively low price and set higher markups on cartridges, this pricing strategy can be referred to ______. (A) marketpenetration pricing (B) marketskimming pricing (C) product line pricing (D) captiveproduct pricing (E) byproduct pricing

22. Which of the following conditions is not suitable for marketskimming pricing strategy? (A) The quality and image of a product match with its price. (B) There are sufficient buyers with willingness to purchase the product at the set price. (C) Competitors unlikely to sell similar products at a much lower price. (D) Competitors can enter the market easily. (E) The market is highly pricesensitive.

23. Parking lots nearby National Taipei University charge 20 NTD per hour on week days and 40 NTD per hour on weekends. Which of the following pricing strategy is used on these parking lots? (A) customersegmented pricing (B) psychological pricing (C) promotional pricing (D) dynamic pricing (E) geographical pricing

24. P & G gives a _________ discount to its resellers when they help sell, restore and keep record of its products. (A) seasonal (B) quantity (C) functional (D) cash (E) promotional

25. Which of the pricing strategies was applied when an eBay seller stated “a shipping fee of $9.99 will be charged for items delivered to the US 48 contiguous states”? (A) FOBorigin pricing (B) uniformdelivered pricing (C) zone pricing (D) basingpoint pricing (E) freightabsorption pricing

26. Evian sets the price of mineral water at 80 NTD per bottle and Evian Brumisateur Mineral Water Spray moisturizer at 400 NTD per aerosol can. Which of the following pricing strategies can it be referred to? (A) productform pricing (B) customersegment pricing (C) location pricing (D) psychological pricing (E) reference pricing

27. When IKEA set out to design its products, it began with an ideal selling price based on customervalue considerations and then set the cost that ensured the price was met. What pricepositioning strategy does it refer to? (A) good value pricing (B) valueadded pricing (C) target costing (D) breakeven pricing (E) costplus pricing

28. Many theme parks set various prices for different groups including kids, adults and elderly people. This pricing strategy can be referred to _________. (A) reference pricing (B) psychological pricing (C) promotional pricing (D) customersegmented pricing (E) dynamic pricing

29. Dell computer mistakenly marked its computers at a much lower price twice (June & July) in 2009 which attracted lots of consumers to place orders; however, Dell only offered coupons as a compensation to the customers who placed orders but refused to sell the computer at the marked price. Dell computer may be accused for _______ in this whole event. (A) price discrimination (B) price fixing (C) deceptive pricing (D) predatory pricing (E) marketskimming pricing

113年 - [無官方正解]113 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147571

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#137205

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#127144

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第11階-服務員-餐旅服務：行銷學概要大意#127143

113年 - 113 國營臺灣鐵路股份有限公司_從業人員甄試_第 11 階-服務員-餐旅服務：專業科目一、行銷學概要大意#118961

111年 - 111 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147572

111年 - 111 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147552

109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

108年 - 108 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147554

108年 - 市場行銷策略規劃師-十、行銷研究與行銷資訊系統#82717