27. (A) foster (B) fosters (C) fostering (D) to foster

37. According to the passage, why did muted or altered branding strengthen Adidas’s symbolic power? (A) Because people could not identify the brand anymore. (B) Because the hidden logo made the clothing look more luxurious. (C) Because people still recognized the brand despite official discomfort with it. (D) Because Adidas required Soviet officials to change the design.