(1) C 公司計畫推出智慧穿戴新品，請為其擬定 STP 與 4P 行銷策略(10 分)。

(2) 財務管理的重要目標為提升企業價值。請以 C 公司擴建海外廠房為例，說明投資 決策常用的評估方法(如 NPV、IRR)及其優缺點(10 分)。

(3) 人力資源管理功能包含招募甄選、訓練發展與績效管理。請說明人力資源管理如何支持 C 公司國際化與技術升級策略(5 分)。

(1) 請列出企業五項主要功能(10 分)。

(2) 請以說明 D 公司可採取的兩項基本行銷活動(10 分)。

(3) 人力資源管理中，招募與訓練的目的分別為何(5 分)？

(1) 針對銷售激勵制度，請提出三項改善建議，可從獎酬設計、目標設定、職涯與能力發展切入(5 分)。

(2) 銷售主管應採取何種領導風格，有助提升團隊士氣與績效？請比較至少兩種領導 方式並提出判斷理由(10 分)。

(3) 請設計一套適合 G 公司銷售部門的績效管理制度(含 KPI、績效評估流程、獎酬連結、回饋機制)(10 分)。

IV. 摘要寫作 (20%)下列信函 (詳見下頁) 為1975年美國參議員 Adlai (E) Stevenson 寫給美國住宅與城市發展部 (縮寫為 HU(D)部長 Carla A. Hills 的一封法規修正要求函。請 (a) 以英文 (b) 在一個段落以內、(c) 以不超過 100 個英文字摘要該信函主要內容。除專用語外，抄襲該函用字比例超過一半以上，本題不予計分，其餘按比例酌予扣分。[本大題請於答案卷作答]                                                            U.S. Senate                                    Committee on Banking, Housing and Urban Affairs                                                       Washington, D.C.                                                                            May 24, 1975 Hon. Carla A. Hills U.S. Department of Housing and Urban DevelopmentWashington, D.C. Dear Secretary Hills, I'm writing to request correction of a serious deficiency and apparent illegality in HUD's implementation of section 518(b) of the National Housing Act. Section 518(b) provides for the correction of serious defects in existing homes insured under sections 203 and 221 of the National Housing Act.As you know, when section 518 was amended last year to expand its coverage, it was also amended to limit its geographic scope to homes located in an "older declining urban area" in order to concentrate resources where the need is greatest. Yet HUD has arbitrarily defined an older declining urban area as a census tract within an SMSE [Standard Metropolitan Statistical Area] or a neighborhood within a community with a population of 25,000 or more "which is comprised predominantly (50% or more) of dwellings built prior to 1940." Such a test, based as it is solely on the age of the housing stock, without any foundation in the law, is contrary to legislative history and public policy, and has the effect of excluding home owners who were intended to be covered by the law. While the phrase "older declining urban area" is not defined for purposes of section 518, its origin is an identical phrase in section 223 (e) of the National Housing Act. Section 223 (e) was enacted in 1968 in order to provide mortgage insurance for reasonably viable but marginal areas in the inner city in order to prevent and arrest the process of decay. But under HUD's own regulations, the availability of mortgage under section 223 (e) is not governed by whether 50% or more of the housing in the area was built prior to 1940. Indeed such a rigid and arbitrary standard would have been contrary to the purpose of the law and would have seriously impaired the program. Instead, section 223 (e) is intended to be used flexibly in order [to] make mortgage insurance available in areas which might not otherwise satisfy eligibility standards regardless the age composition of the housing stock.It is, accordingly, manifestly improper to apply a different standard for purposes of section 518(b). I, therefore, strongly urge a revision of applicable HUD regulations and a concerted effort on HUD's part to fulfill the purposes of the law. Sincerely, Adlai E. Stevenson

V. Translation: Translate into English the two underlined sentences in the passage below. Use only one single English sentence for each translation, and the translated sentences must match the context of the original passage. Write your translations on the answer sheet.將下列短文中畫線 的兩個句子譯成英文。每個翻譯僅能使用一個英文單句,且譯句必須與原始段落的上下文契 合。(翻譯20分,每句10分。)【本大題於答案卷作答]Mother Nature is both kind and fierce. (1)她給了我們美麗的風景、新鮮的空氣和其他許多我們賴以 生存的資源,但她也能帶來強大的風暴、乾旱和自然災害,提醒我們她的力量。 It's important to recognize how lucky we are to receive so many gifts from the Earth, as they are not always guaranteed. V We need to appreciate these blessings and take great care of our planet in return. (2)這意味著我們必須透過 明智地利用資源,減少浪費,確保所有物種及其棲息地的安全,不遺餘力地來保護環境。 Sustainable practices, like recycling, conserving water, and supporting clean energy, help preserve the Earth's beauty for years to come. By protecting the environment today, we ensure that future generations can also experience the wonders of nature. This way, we can live in harmony with Mother Nature, maintaining a balance that benefits everyone.

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